Documentation
Quick start guide
Everything you need to run your first deliberation — from writing a good question to reading the verdict.
- 1
Set up your case
Go to the Case Builder and fill in two fields:
- Your question — the decision you're trying to make. Be specific. "Which CRM should we move to?" works better than "best CRM."
- Background context — your situation, priorities, constraints, budget, team size. The more relevant detail you give the jury, the sharper the verdict.
- 2
Add your products
Add the options you're comparing — up to 2 on a free account, up to 4 on Pro. For each one, give it a name and a plain-text description: key features, pricing, what it's good at, where it falls short. No URLs or file uploads — just text.
Tip: Copy the highlights from each product's own website. You don't need to be exhaustive — a focused paragraph per option is enough.
- 3
Select your jury
Choose exactly 12 personas from the library of 14 built-in archetypes. Each one has a distinct reasoning style, risk tolerance, and set of priorities. You're not picking demographics — you're picking lenses.
- Mix skeptics and optimists for a balanced debate.
- Include personas that map to your actual audience (e.g. The Value Hacker if budget is a real constraint).
- Include at least one critical persona — The Skeptical Buyer or The Privacy & Security Hawk — to stress-test the options.
- 4
Begin the deliberation
Click Begin Deliberation. If you're not signed in yet, you'll be prompted to create a free account — it takes about 30 seconds. Once you're in, the jury gets to work across three rounds:
Round 1:Each juror independently evaluates all options from their own perspective.Round 2:Jurors see each other's positions and refine their reasoning.Round 3:Final positions are locked in. Consensus solidifies or dissent is recorded.The full deliberation typically takes 1–3 minutes.
- 5
Read the verdict
When all three rounds complete, you'll see:
- The winning option and the margin of the decision.
- The rationale — why the jury landed where it did.
- Dissenting views — which personas disagreed and why.
- A round-by-round summary of how positions shifted.
- 6
Export your results
Free accounts can copy the verdict as Markdown — paste it into Notion, Slack, a doc, wherever. Pro accounts can generate a full written verdict report and export it as a formatted document.
Tips for better verdicts
- Give more background, not less. The jury can only work with what you give them.
- Be honest about constraints. If budget is tight or the decision has a hard deadline, say so.
- Run multiple verdicts with different jury compositions to pressure-test a close call.
- Use the dissenting view — it often surfaces the real objection you hadn't considered.
- Name your products clearly. "Option A" produces worse reasoning than "Linear" or "Jira."